Logo Critique

I chose to critique and compare the logos of Crumbs and Sprinkles.  Both companies sell the same product: cupcakes.  I think both logos are successful in their own ways, and I like both for different reasons.    

The Crumbs logo is effective because it specifies the that it is a "bake shop", therefore people know what products they sell.  It also has a playful, pastel color scheme.  These colors connect to cupcakes well, since they are a fun and whimsical dessert.  If shrunken the logo may still be recognizable because of the blocks of color and Crumbs written in bold font. 

The Sprinkles logo is successful as well.  This logo also includes the product that the company sells right in the logo.  This logo is less colorful than the Crumbs logo, but the color scheme can still be associated with cupcakes.  Overall, the Sprinkles logo is more simple than the Crumbs logo.  If this logo was shrunken it would be difficult to read the name of the company because of the thin cursive font used.  However, the shape of the logo would help people recognize it. 

The Crumbs and Sprinkles logos are very different, Crumbs is a bit more playful, and Sprinkles is slightly more sophisticated and put together, but they are both strong logos.

Icon Project- Thoughts & Ideas

1. cupcake shop/ vending machine- baking cupcakes is a hobby of mine and it would be interesting to  create a logo or icon that relates to the concept. may or may not include other baked goods.

2. ice cream shop- same concept as the cupcake one, but instead ice cream, a delicious treat enjoyed by many

3. animal rescue service/ pet store- cats, dogs, birds, reptiles - all animals welcome and searching for a loving home

4. travel agency/ app - find places to travel to and plan out your next trip all in one app.  hotels, resorts, cruises, sight seeing tours, and all the activities you must do when you travel to each destination, all conveniently in one place

5. music app - stream music for free, because there is no such thing as too many places to listen to free music

Hi, I'm Melissa!

Hi, my name is Melissa Engh.  I’m from Long Island, New York.  I’m majoring in Graphic Design here at UT.  I really love to draw and be creative.  I also enjoy photography, my favorite things to photograph are my pets and sunsets. 

For the longest time I wasn’t sure what I wanted to do in the future.  I’ve always considered myself an artistic person, but wasn’t sure if choosing a career in the art field would be a good choice.  I’m still hesitant, but it is something I’m passionate about.  

I expect to further my knowledge of adobe tools such as photoshop and illustrator in this class, and expand my art to a digital medium.  I'm looking forward to learning new things and seeing what's in store this semester.