I chose to critique and compare the logos of Crumbs and Sprinkles. Both companies sell the same product: cupcakes. I think both logos are successful in their own ways, and I like both for different reasons.
The Crumbs logo is effective because it specifies the that it is a "bake shop", therefore people know what products they sell. It also has a playful, pastel color scheme. These colors connect to cupcakes well, since they are a fun and whimsical dessert. If shrunken the logo may still be recognizable because of the blocks of color and Crumbs written in bold font.
The Sprinkles logo is successful as well. This logo also includes the product that the company sells right in the logo. This logo is less colorful than the Crumbs logo, but the color scheme can still be associated with cupcakes. Overall, the Sprinkles logo is more simple than the Crumbs logo. If this logo was shrunken it would be difficult to read the name of the company because of the thin cursive font used. However, the shape of the logo would help people recognize it.
The Crumbs and Sprinkles logos are very different, Crumbs is a bit more playful, and Sprinkles is slightly more sophisticated and put together, but they are both strong logos.
No comments:
Post a Comment